Although this, in essence, isn't discussing design directly, it discusses the changing attitudes of big brands that directly effect the design world. By looking at how much influence and trade goes through such a minimal amount of big companies it's easy to see how change is possible, but we all need to work together. The only way this can stay and make a change for the good is if everybody cares about it. As professionals that work hand in hand with brands, both big and small, isn't is partly our responsibility to speak up? Brands changing means we have to change too.
Jason Clay: how big brands can help save biodiversity. Aug 2010, online video, accessed 13 September 2011
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